Vision / Mission
We're here to serve you not only today but well into the future. Our goal is to establish a lifetime relationship with our customers by offering our unparalleled Brickell service. To achieve this, we must be amiable, efficient and economical. To succeed, we must provide an entirely rewarding experience that will allow us to repeat over and over again.
We're dedicated to serving you with honesty, integrity and professionalism. We respect you and your time. You honor us with your business and we express our appreciation with courteous and attentive personnel, knowledgeable, accessible and devoted to serving your automotive needs.
We are dedicated to being the pioneers in developing the next generation of automotive excellence in South Florida and beyond. It is our belief that we will achieve this through a culture that embraces our guests, our employees and our community in a way that creates a maximized one-of-a-kind experience for everyone. We are passionate about our business, we will deliver on our promises, and our successes can only be measured by the long-term relationships we build.
We will live this mission everyday!
The President and Chief Executive Officer of Brickell Motors, Mario Murgado, has completely turned around several auto dealerships in the heart of Miami's "Little Havana" neighborhood and has become a highly regarded business leader in South Florida.
Murgado has been credited with reviving his dealerships for Buick, GMC and Honda near downtown Miami after several declining years under prior ownership. He has raised the profile, sales and profitability of the dealerships and transformed them into top performers for General Motors and Honda. Murgado began his automotive career at another South Florida dealership as a sales representative and quickly moved up the ranks working through sales, management, finance, general manager, managing partner, president and CEO in Miami for Braman Imports. Additionally, he was Chief Operating Officer for Braman BMW, Porsche, Audi, Rolls-Royce, Bentley and Honda of Palm Beach. He served as Chairman of the Florida Automobile Dealers Association and the American Honda National Dealer Advisory Board and as a member of the General Motors advisory boards for marketing and fixed-operations dealers. He currently serves on the board of the South Florida Automobile Dealers Association.
Outside of his business and industry, Murgado is active in numerous civic and community organizations. He served as finance chair for the commissioning of the U.S.S. GRIDLEY, a guided-missile destroyer and the first naval vessel ever commissioned in Miami. He has served on a number of boards; as past board member of the South Florida Automobile Association, Miami International Auto Show Chairman for 2012 and 2013. He currently is an active History Miami and Orange Bowl Committee board member and also serves on the board of Miami Children's Hospital and Miami Children's Hospital Foundation. His work carries over to the Board of Trustees Greater Miami Chamber of Commerce, the BB&T Bank Advisory Board and the Board of Trustees for St. Thomas University in Miami. He is also a member of the World Presidents' Organization.
Murgado received the TIME Dealer of the Year Award, awarded annually to only 60 dealers nationwide. The TMQDA recognizes dealers who run successful dealerships, who are active in his or her trade associations and who are active in local civic and community programs. Additionally, Murgado received the American International Automobile Dealers Impact Award and was an inductee in the Miami-Dade Hall of Fame. In addition, he was an Ernst & Young finalist in 2013 and named South Florida Business Journal's Ultimate CEO in 2011. He earned a Bachelor's degree in Business Administration from La Salle University and lives in South Miami-Dade with his wife and two sons.
At the age of 23, he became General Manager of a dealership and achieved record sales and profits that very first year. This track record hasn't changed: Andreus has been instrumental in leading Brickell Motors, by re-structuring the operations and increasing market share gain.
Experienced in managing day to day operations, sales growth and expense control, Andreus has been comfortable overseeing a staff of over 100 employees and an annual revenue of approximately $70 million. More recently, he deployed a successful digital marketing strategy for vehicle sales and has been pivotal in increasing these sales by more than 40% in 2009, helping Brickell Honda become the only Honda dealership in the South Florida district to have sales gains that year.
His training at Dale Carnegie Leadership for Managers, as well as his in-depth understanding of Internet marketing has given Andreus both the personal and technical skills necessary to maintain successful vendor and manufacturer relationships. But it was his parents' influence that instilled in him a drive to not only be a great executive, but also a great human being, citizen and friend.
Andreus was raised in the Miami area and often participates in events and organizations that help the less fortunate.
Alex Andreus graduated from Barry University in Miami, Florida, with a Bachelor of Science in Accounting. He lives in Miami with his wife and two daughters.
When Rick Barraza began his automtive career as a sales representative with the Braman Honda organization, he had a desire to make a mark in the automotive industry. Within three short years, Barraza made this a reality: his sales skills ascended him to new car sales manager, overseeing a staff of over 200 employees.
Fast forward to today and Rick Barraza now counts with over 29 years of automotive experience, 26 in the capacity of management. His executive coaching, leadership and sales skills have elevated him to being General Manager and Partner in Miami Automotive Retail, DBA Brickell Motors, which ranks in Ward's Dealer Business' Top 500 dealers in the country today.
Through the second quarter of 2010, Honda's Council of Sales Leadership recognition program has ranked Brickell Honda #1 nationally among the 1,044 Honda dealer bodies based on performance points earned, with the key program criteria being sales excellence in obtaining sales objectives, customer satisfaction index scores, and required training attainment in product knowledge of the sales consultants.
A graduate of Lincoln Land Community College in Springfield, Illinois with an Associate degree in Science, Barraza has also attended extensive business management courses at Florida International University.
Rick Barraza has two children and lives in Miami with his wife, Betsy.